John Rozzo

John Rozzo

John Rozzo


Please review my complete profile on LinkedIn.


John Rozzo is author of web development methodology Growing Communities™ and founder of Mango Digital, providing tools and training to brands, causes and companies using digital media to achieve their business goals for over 10 years. As publisher and developer of several web properties, Rozzo combines podcasting, video, social media, content strategies and community-building activities to reach and serve affinity audiences with relevant news, resources and products. Committed to startup innovation as well as social action, he was founding organizer of TEDxDF (Mexico City) conferences, videos and social events that promoted innovation and ideas, and Milk, Mexico’s only men’s sexual & reproductive health non-profit. After 18 years in Mexico, he returned to the US in 2012 to work on digital projects, startups and initiatives.


Business Analyst Communications Specialist – State Farm Insurance {Feb 2012 – Nov 2013} • Bloomington, IL
• Planned and executed an internal user case, technical impacts, communications workflows, documents and communications requirements around In-Language (Spanish) activities.
• Developed change-management strategies & tactics for communicating company goals, objectives and results with technical engineers, SMEs and employees.
• Provided 10-point feedback for bilingual editorial style guide for Enterprise Translation Center of Excellence; improved translation consistency and accuracy 35% in 3 months.
• Propose, plan, write and distribute weekly emails for communicating significant events (integrations, launches, etc.) via SharePoint spheres, sites and tools.
• Compiled and edited weekly summary of activities from project managers for leadership.
• Organized 7 presentations for 8 In-Language and Common Services project teams through the change-management workflow, from requirements to drafts to distribution.
• Assist 4 technical development areas (mobile, testing announcements, process workflows, etc.) to identify impacts and prepare project communications.

Business Analyst Online Community Advocate – State Farm Insurance {Aug 2012 – Jan 2013} • Bloomington, IL
• As part of the company’s major migration to an integrated, all-digital platform, I worked on a Joomla-based intranet for programmers, consultants, digital architects, programmers, communication specialists, business architects and team leads in technical engineering.
• Recommended and tested 25 open-source tools & scripts based on user case requirements.
• Coordinated a team of 6 SMEs to schedule site development, go-to-market launch and community-building activities using an Agile development process.
• Contributed feedback, comments and content to forums, wiki, blogs, online training and multimedia content as part of an internal social-media campaign.

Director, TEDxDF {Mar 2009 – Jul 2012} • Mexico City
• As licensed organizer, I led the planning, promotion & production of TEDxDF (Mexico City), created to discover and promote creativity, innovation and knowledge through local conferences and educational events.
• Selected to participate in the inaugural TEDx pilot program in 2009, I grew the scope, participation and budget of the conference from 1 annual conference to 4 social-networking events.
• Recruited & trained a team of 6 coordinators, 30+ volunteers, 7 corporate sponsors and 12+ institutional allies on the TED/TEDx mission, goals and guidelines.
• Planned digital communications including website development, video production & distribution, online contests and guest-blogging.
• Created educational outreach program for schools & non-profit organizations, included speaker training, ideation & creativity workshops, and motivational presentations.
• Provided feedback & recommendations for expansion of TEDx program in Latin America; acted as a mentor and SME to 7 organizers in Mexico and 5 in Latin America.
• Coached 22 business leaders, experts and inventors in public speaking, visual communications and personal presentation skills.
• Created customized marketing activities for corporate sponsors & institutional allies.

Director General, Mango Digital, LLC  {Sep 1998 – Jul 2012} • Mexico City
• Providing a proprietary web-development methodology called “Growing Communities” designed to reach, communicate and serve affinity audiences, the firm helps entrepreneurs, publishers and non-profit organizations in both the US and Mexico bring their content and activities to the web vía WordPress, Joomla, Zoho, BaseCamp, Twitter, MediaWiki, Google Apps and other open-source and SAAS software.
• Social media skills include social media management & marketing (using HootSuite, Facebook, Twitter, SoundCloud, LinkedIn and other), paid/unpaid membership registration & profiling, content creation and marketing, podcasting, and blogging.
• Coding skills include HTML, CSS, PHP/LAMP programming, SQL administration, online collaboration software installation & setup, e-commerce software, and image optimization.
• Business skills include online strategy, business plan/proposal writing, copywriting, mind-mapping, webinars, newsletters, e-commerce development, marketing and training.

Founder and Director, Milk México, AC  {Oct 2001 – Jan 2012} • Mexico City
• Managed 4 programs of products, services, workshops and events that promote men’s sexual and reproductive health to Spanish-speaking men.
• Partnered with 6 regional Mexican NGOs to train staff on the Mpowerment Project HIV/AIDS Prevention program from University of California, San Francisco (Fall, 2006).
• Supervised 5 online banner campaigns, including 3-city outreach and street promotions for SISMO (men’s health week) and International Men’s Day.
• Created “Milkmen”, an online community of 3200 individuals, medical professionals, support groups, media and experts to improve sexual health literacy, wellness and disease prevention using forums, downloadable PDFs, educational chat sessions, news, and events calendar.

Complete professional history, portfolio and recommendations available upon request.


University of Southern California: Marshall School of Business • Los Angeles, CA
Bachelor of Science, Business Administration/Marketing (1982)


• Bilingual Fluency: English – Native; Spanish – Reading/Writing/Speaking: 90%.
• Computer & Internet Skills: Mac & Windows, MS Office, Acrobat, Photoshop, Joomla, WordPress, osTube, HootSuite, vBulletin and others.
• Editorial Skills: Technology Columnist – Business Mexico (1999-2000, US-Mexico Chamber of Commerce – English) and El Nuevo Inversionista (1999-2001, Editorial Premiere – Spanish), Editorial Direction, Article Translation, Podcasting, Page Layout, Editing, Graphic Design.
• Knowledge of cultural, economic, educational and political issues and trends in Mexico & Latin America.
• Ability to foster enthusiasm and teamwork with a friendly, positive, progressive attitude.